After discussing the different surveys in class, I decided to take the VALS survey. My result was an Experiencer. According to the survey: "Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities. Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff."
I don't agree with the results and I don't think it gives an accurate representation of the individual taking it mainly because it's comprised of less than 50 questions. I think they should lengthen the survey and include different types of questions that aren't so similar to each other, which will most likely produce more accurate results.
Tuesday, March 13, 2007
Subscribe to:
Post Comments (Atom)
1 comment:
I definitely agree with you on the VALS survey. The more I give me results thought the more I realize how inaccurate or better yet inconsistent they are. More questions would definitely be neccessary. Good work on your blog so far! Cya in class.
Post a Comment